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Max Boykoff's avatar

Thanks Chris. Your piece here gets at several important elements that shape how we interpret the data that we provide month to month, along with monthly summaries/explainers that we post on our website. We also have now published eight years of annual reviews. Washington Post president and publisher Philip Graham once posited, “News is a first rough-draft of history”. Our Media and Climate Change Observatory (MeCCO) is therefore effectively a first analytical take on a first rough-draft of history as we monitor and examine media coverage of climate change or global warming. In the whipping winds and surging storms of breaking news, I hope that our ongoing efforts help us recall, reflect on and learn from what has emerged in news coverage of climate change/global warming.

Among the many questions and limitations you've raised well here, one vexing question we consistently ask ourselves is 'how effectively are we putting our proverbial fingers on the pulse of media coverage of climate change/global warming around the world?' We now monitor about 130 sources in 59 countries and 14 languages across newspapers, TV and radio, but we still don't monitor coverage on many platforms (e.g. Substack, non-profit orgs like InsideClimateNews, social media), in many places (e.g. Pacific Island nations) and languages (e.g. Mandarin, Swahili) despite our efforts to date to bring in those perspectives. We are limited by reliable data availability, though we always are looking to innovate.

I welcome ideas for platforms, databases and sources that readers here can suggest that we can monitor over time. I also welcome leads on funding opportunities for us to build capacity to carry out this work. While natural/physical sciences monitoring of planet earth has been comprehensive and financially supported historically, we need to improve our work along the lines you've outlined here and more. Thanks again.

Rogelio Fernández-Reyes's avatar

My name is Rogelio Fernández Reyes, from the University of Seville, and I would like to offer some reflections in this interesting debate. I recently published the book Six Years of Climate Change Communication in Spain (2019–2024), where I reflected on this issue. Chris Mooney’s question is key: is the downward trend in climate change coverage, especially in 2024, due to specific global reasons, or is it cyclical? I believe it is a very pertinent question in years when record increases in air and ocean temperatures occurred, especially in 2023 and 2024, marking an unprecedented quantitative leap. The global average temperature of the planet was 1.5 °C above the pre-industrial average in 2024. And the last ten years have been the warmest ever recorded, with 2024 at the top.

I am part of the MeCCO Group. I think their accounting has limitations. Among them: it only analyzes the terms “climate change” or “global warming,” it only studies traditional media outlets, and it lacks representation from some countries. It is true that many reports do not mention “climate change” or “global warming” but instead refer to “greenhouse gases,” “climate crisis,” or “climate emergency” (in fact, in the Spanish newspapers studied by MeCCO, there was an 11.9% variation when adding these terms from January 2000 to December 2024). But beyond that, many reports address the climate challenge without using any of these terms. On the other hand, the inclusion of online editions, the emergence of blogs and specialized websites, the use of platforms, social networks, or smartphones are influential factors behind the reduced visibility of climate change in traditional media. Nevertheless, I believe MeCCO’s accounting is a very valuable indicator.

My hypothesis in response to Chris’s question is that there are specific factors that carry particular weight. I find it accurate to note that the drop in coverage in recent years is not present in all regions. For example, it is not significant in Africa, Asia, or Latin America. A considerable decline does appear in the Middle East, which can be explained by the media agenda being overwhelmingly focused on the conflict in Gaza. And there is a notable decrease in North America, Europe, and Oceania—regions that share being considered part of the West.

Coverage analysis in the United States has been conditioned, as has already been pointed out, by Donald Trump’s re-election, which reversed climate policies, dismissed climate-focused professionals, and obstructed key information on emissions. In addition, his strategy of “flooding the zone” limits climate change coverage in the media. I believe this is a decisive factor.

In Europe, I consider there is a before and after marked by Russia’s invasion of Ukraine in 2022, which positioned energy security as a top priority. The rise of conservatives and far-right parties in the 2024 elections translated into competitiveness and security replacing climate change and digitalization as central policy axes. The Green Deal, as well as many European climate policies, were reoriented toward a diminished role, especially under pressure from economic sectors (for example, the automotive industry and agriculture) in reaction to Trump’s policy shifts.

In summary, my hypothesis is that Russia’s invasion of Ukraine, the new geopolitical reality stemming from Donald Trump’s victory, and the rise of conservatives and far-right parties in the 2024 European elections all influence the priority given to climate change in both political and media agendas—at least in Europe.

I would like to conclude by thanking Max Boykoff for promoting the MeCCO initiative.

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